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One place for all your content

The content studio we built for ourselves.

We make content for clients every day, so we built one place to find what to post, make it on brand, get the owner's yes, publish it and see what worked. Now it's yours.

Get early accessSee how it works

$29 a brand. Every feature on every plan.

ApprovedIn review · 2 approversScheduled · Tue 12:00
OrganizeLark & Loaf
IdeasCalendarContent Groups
Designs2Ideas1Schedules1Timeline1National Days1Marketing Emails1Promotions1
TodayBackNext13 to 17 October
Tue
Wed
Thu
13
Autumn menu carousel12:00
Regulars of the weekAll Day
14
Weekday reels12:00
Create Design
15
Second location openingAll Day
October newsletter08:00

The problem

Your brand is scattered, and it shows

The plan, the files and the feedback sit in different places, and the voice drifts from post to post. Approvals get chased, drafts get rewritten, and nobody knows what's going out or what worked.

Why we built it

Built by people who make content for a living

The team behind Orsa runs OurSocial, a social media and web design agency. We make content for clients every day, so we built the one place we wanted to work in, from the first idea to the results.

About OurSocial(opens in a new tab)

  • Easy

    One place, set up from your website

    Ideas, designs, scripts, approvals, publishing and results live together. Paste your website once, and every editor already knows your brand.

  • Affordable

    Every feature on every plan, $29 a brand

    One subscription per brand covers the whole loop, from finding what to post to measuring what worked.

  • Effective

    Know what to post next

    Your rules are checked before the owner reviews a piece, and results come back by pillar, so the next round starts from what worked.

How it works

Six steps, one loop

Each step hands its work to the next, so nothing gets copied between tools.

  1. Discover

    Step 1: Find

    See what's breaking out for competitors and in your niche.

  2. Organize

    Step 2: Plan

    One ideas board and calendar, tied to your content pillars.

  3. Create

    Step 3: Create

    Designs, docs, scripts, blogs and emails on one brand kit.

  4. Quality Gate and approvals

    Step 4: Approve

    Your rules checked first, then one inbox for the owner's yes.

  5. Publish

    Step 5: Publish

    Schedule to Instagram, TikTok, LinkedIn, Facebook and YouTube.

  6. Analyze

    Step 6: Measure

    Performance by pillar and by design, not just by post.

Then back to Find.What you measure shows which pillars and designs worked, so the next round of finding and planning starts from your own results.

Product

Brand setup

Every editor already knows your brand

Set up from your website and Google listing. Every editor and Orsa AI read your brand from then on.

  • Set-up reads your website and suggests your description, audience, colors, voice, pillars and Playbook rules
  • Playbook do's and don'ts, applied per content type
  • Facts, preferences and corrections saved per brand, with Ask Memory
More on Brand
Brand Playbook

The AI follows each rule when it creates the content types the rule applies to.

Writing rules
How we talk about the bakery, in every post and email.
3 rules
✓
Mention we bake fresh every morning.
DesignIdeaMarketing Email
✕
Use the word "artisanal".
!
Closed on Mondays. Never promote a Monday offer.
Warning only
CorrectionPinned
Our head baker is Inés, not Ines.

Always spell her name with the accent, in captions, scripts and emails.

Noted by Orsa AI

Quality Gate

Rules that get checked, not just written down

The Quality Gate checks every piece against your Playbook before the owner sees it. Overrides need a reason.

  • Runs on designs, blogs, scripts, emails and content ideas when they move to Review
  • Flags Playbook breaks, off-brand colors and fonts, missing calls to action, risky claims, topic repeats and platform limits
  • Set each check to Fail, Warning or Exclude for your brand
  • Who overrode a check, when and why are kept
How the Quality Gate works
LL
Brand
Lark & Loaf
InfoRepurpose
Design Name
Autumn menu
Status
Quality Gate: Fail
In Review
PASSPlaybook Rule Violation
PASSOff-Palette Color
PASSMissing CTA / Disclosure
PASSFactual / Compliance Red Flag
BLOCKINGTopic Repeat

Closely resembles "Autumn bakes, week 1", a design from 2 October.

Overridden, reason: Part of our weekly autumn series, repeated on purpose.

Theo · 12 October, 09:40

Re-run Check

Approve

Approved by design

Default approvers, one review inbox across brands, and comment links that need no login.

  • Default approvers added to new content, per content type
  • One Reviews inbox on Home shows what is waiting on whom
  • Share a can-comment link; guests leave comments without an account
  • Owner, Admin and Member roles, plus a daily or weekly review digest
Orsa for small business teams
HomeLark & Loaf
Reviews
ReviewEdit
2 totalDesign0Marketing Email1Transcript1
Autumn menu carouselDesign · Lark & Loaf · 13/10/2026Approved
October newsletter: pumpkin loaf is backMarketing Email · Lark & Loaf · 15/10/2026In review
Meet the bakers: InésTranscript · 12 October 2026In review

Measure

Know what the plan delivered

Performance by pillar, idea and design, read from the plan you made, so the next round starts from what worked.

  • Published designs are matched to their live posts, so you see how each design did
  • Cadence fulfillment: whether you posted what you committed to
  • Brand Pulse: posting cadence, pillar coverage and Quality Gate pass rate
  • Compare with up to 5 tracked competitors, from public data
More on Analyze
Engagement Rate
3.4%
↑ 21%
Content Published
14 pieces
↑ 17%
1 blog · 2 email · 11 design
Quality Gate Pass Rate
92%
↑ 4%
Performance by pillar
S
Seasonal menu
9 posts
prev: 7 posts
improving (strong)
Engagement Rate
4.1%
+24%
Avg Views
2.4K
+18%
Avg Likes
186
+21%
Total Engagement
1.9K
prev: 1.3K
N
Neighbors
5 posts
prev: 6 posts
stable
Engagement Rate
3.2%
+2%
Avg Views
1.6K
-3%
Avg Likes
121
+1%
Total Engagement
680
prev: 702
B
Behind the counter
6 posts
prev: 6 posts
declining
Engagement Rate
2.7%
-9%
Avg Views
1.9K
-6%
Avg Likes
98
-11%
Total Engagement
640
prev: 720

Sample data for a fictional brand.

The rest of the loop

Find, plan, create and publish in the same place

  • Find · Discover

    See what's breaking out for competitors and in your niche.

    • Competitor accounts, websites and web searches in one feed
    • Breakout posts measured against each account's own normal
    • Signal rules written in plain words, and a shared Swipe File
    More on Discover
  • Plan · Organize

    One ideas board and calendar, tied to your content pillars.

    • Ideas as a table, cards or board, each holding the real design, doc or email
    • One calendar for posts, posting slots, promotions and national days
    • Tasks with due dates and assignees
    More on Organize
  • Create · Create

    Designs, docs, scripts, blogs and emails on one brand kit.

    • Design editor with templates, your brand kit and export to PNG, PDF and MP4
    • Scene-by-scene video scripts, documents and marketing emails
    • AI Design (Beta) and AI Blog (Beta) for first drafts
    • Edit designs, documents and boards together in real time
    More on Create
  • Publish · Publish

    Schedule to Instagram, TikTok, LinkedIn, Facebook and YouTube.

    • Schedule from the design: pick the slides, caption and time
    • Fill your brand's posting slots with Quick Select
    • Scheduled posts show on the calendar and on Home
    More on Publish

Orsa AI

Orsa AI drafts. You approve.

Orsa AI is the assistant inside Orsa. It already knows your brand: voice, Playbook, memory, pillars, audiences and strategy. Ask Orsa AI in plain words.

  • Suggests ideas.

    Content ideas backed by your pillars, your performance and what the accounts you follow are posting. Approved ideas land on your Ideas board.

  • Drafts with you.

    First drafts of video scripts, documents, marketing emails and designs, inside each editor or from the main chat. AI Design is in beta.

  • Looks things up.

    Your top posts, pillar gaps, Google reviews, Discover and the web, with links to its sources.

Why you can trust it

Every action is a card you approve

Every action Orsa AI proposes is a card a person approves. Nothing goes out without a person.

  • It can't publish, schedule, delete or change your brand setup
  • Bigger jobs go to specialists, like the Script Writer or Brand Voice Auditor, and Orsa AI reviews their drafts first
  • Your chats are private; what you approve is shared with the team
More on Orsa AI

Specialists

  • Researcher
  • Caption Writer
  • Script Writer
  • Document Writer
  • Email Writer
  • Design Generator
  • Content Idea Creator
  • Brand Voice Auditor
  • Performance Analyst

Orsa AI runs on your brand's AI credits, shared by the whole team. Credits are counted by the amount of AI work, not the number of messages.

Get early access

Pricing

$29 a brand

Every feature on every plan. Only the allowances differ.

See plans and pricing
Compare every feature

  • Solo

    $29per brand, per month

    For one person running the brand.

    People: 1

  • Teams

    Recommended

    $39per brand, per month

    For a small team with an owner who signs off.

    People: 3 included

  • Prices are per brand, per month.
  • Annual billing: 2 months free.
  • Try every feature free for 14 days.

Early teams

Early access is open

We're onboarding a small number of small business teams first, and shaping Orsa with their feedback.

FAQ

Questions, answered

What is Orsa?
One place for all your content, built by content creators for small business teams. You find what's working, plan, create, get the owner's yes, publish and see what each post did. Orsa AI, the assistant inside it, already knows your brand.
What can I do in Orsa?
The whole loop, around one brand record. Find what's breaking out in your niche, plan on an ideas board and calendar tied to your pillars, and create designs, documents, scripts, blogs and emails on your brand kit. The Quality Gate checks your rules before review, the owner approves, you schedule to Instagram, TikTok, LinkedIn, Facebook and YouTube, and Analyze shows results by pillar and design. Orsa runs in a desktop browser.
Which platforms can I publish to?
Five: Instagram, TikTok, LinkedIn, Facebook and YouTube.
Does Orsa AI post on its own?
No. Every action Orsa AI proposes is a card a person approves. It can't publish, schedule, delete or change your brand setup. Your team schedules posts, from the design.
How do I set up my brand?
Add your business from its Google listing. Set-up reads your website and suggests your description, audience, colors, voice, pillars and Playbook rules. You keep what fits.
How do you keep content on brand?
Your Playbook and voice guide every draft. When content moves to Review, the Quality Gate checks it against your rules, colors, fonts, calls to action, risky claims and platform limits, and anyone who overrides a check records why.
Can someone review work without an account?
Yes, they can comment. Send a can-comment link; they type their name and leave comments with no login. Approval itself is given by a member of your team.
What does per brand mean?
A brand is one business with its own kit, Playbook, team, approvers and plan, and one account per platform. Each brand has its own plan and bill. Several locations can share one brand, but a separate Instagram account per location needs its own brand.
What happens after the trial?
Try everything for 14 days, then choose a plan. Your work stays.
What's in beta?
AI Design and AI Blog. Both carry a Beta label in the app while we finish them.

From the blog

All posts

Introducing Orsa

Orsa is one place for all your content, built by content creators. Find what to post, make it on brand, get the owner's yes, publish and see what worked.

Early access

Know what to post next

Orsa is in early access. Join the waitlist and we'll email you when your spot opens.

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