Brand Intelligence
Every editor already knows your brand.
Set up your brand once from your website and Google listing. Your kit, Playbook, pillars and memory are read by every editor and by Orsa AI, and the Quality Gate checks each piece against them before the owner sees it.
Set-up
Start from what you already have
Paste your website and pick your business from Google Maps. Orsa suggests the rest, and you keep what fits.
- Set-up reads your website and suggests your description, industry, voice, an audience, pillars, Playbook rules and products
- Quick Setup with Google Maps adds a location with its address, phone and opening hours
- Accept or refresh each suggestion tab by tab
- KeptDescriptionA neighborhood bakery baking fresh every morning since 2014.
- KeptVoice and toneWarm, plain and a little wry. Short sentences.
- KeptContent pillarsSeasonal menu · Neighbors · Behind the counter
- ReviewPlaybook rules4 suggested rules
Playbook and memory
Rules and corrections every draft reads
Write your do's and don'ts once. They are applied to every matching AI draft, and the corrections your team saves are kept per brand.
- Do, Don't and Note rules, each applied to the content types you choose
- Memory keeps facts, preferences and corrections, with corrections ranked first
- Ask Memory answers "why is this a rule?" with the entries it used
The AI follows each rule when it creates the content types the rule applies to.
Always spell her name with the accent, in captions, scripts and emails.
Pillars, audiences and kit
A brand record, not a tone paragraph
Pillars, audiences, colors, fonts, products, locations and dates live in one place, so nobody has to re-explain the brand.
- Content pillars and sub-pillars with a target share of your posting
- Audience profiles, brand colors and fonts, products and promotions
- Locations with daily Google review sync, and a timeline of launches and dates
- Seasonal menuSub-pillars: Autumn bakes, Weekend specials40%
- NeighborsSub-pillars: Regulars, Local makers30%
- Behind the counterSub-pillars: The 5am shift, Meet the bakers30%
Quality Gate
Rules that get checked, not just written down
When a piece moves to Review, the Quality Gate checks it against your Playbook and kit before the owner sees it. Overrides need a reason.
- Runs on designs, blogs, scripts, emails and content ideas
- Flags Playbook breaks, off-brand colors and fonts, missing calls to action, risky claims, topic repeats and platform limits
- Set each check to Fail, Warning or Exclude for your brand
- Who overrode a check, when and why are kept, and the pass rate shows on Brand Pulse
Closely resembles "Autumn bakes, week 1", a design from 2 October.
Overridden, reason: Part of our weekly autumn series, repeated on purpose.
Theo · 12 October, 09:40
In the loop
Where Brand fits
- Comes from · AnalyzeBrand Pulse shows pillar coverage and the Quality Gate pass rate, so you know which pillars and rules to adjust.More on Analyze
- Leads to · CreateEvery editor reads your kit, Playbook and memory, so first drafts start on brand.More on Create
Early access
Know what to post next
Orsa is in early access. Join the waitlist and we'll email you when your spot opens.