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Analyze

Know what the plan delivered.

Reports by pillar, idea, audience and design, read from the plan you made, so the next round starts from what worked. Plus Brand Pulse and up to five tracked competitors.

Reports

Reports in the language of your strategy

The same posts, grouped by the pillars, ideas and audiences you planned with.

  • Performance by content type, pillar, idea and audience, compared with the previous period
  • Save reports, add notes and email a summary to your team
  • AI Insights suggest what to double down on and what to try next
AnalyzeLark & Loaf
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@larkandloafLast 30 days
Overview on AveragePublic data only
Engagement Rate
3.4%
prev: 2.8%
21%
Likes
2,860
prev: 2,410
19%
Comments
214
prev: 226
5%
Views
31,200
prev: 26,900
16%
Performance by pillar
S
Seasonal menu
9 posts
prev: 7 posts
improving (strong)
Engagement Rate
4.1%
+24%
Avg Views
2.4K
+18%
Avg Likes
186
+21%
Total Engagement
1.9K
prev: 1.3K
N
Neighbors
5 posts
prev: 6 posts
stable
Engagement Rate
3.2%
+2%
Avg Views
1.6K
-3%
Avg Likes
121
+1%
Total Engagement
680
prev: 702
B
Behind the counter
6 posts
prev: 6 posts
declining
Engagement Rate
2.7%
-9%
Avg Views
1.9K
-6%
Avg Likes
98
-11%
Total Engagement
640
prev: 720

Sample data for a fictional brand.

Design performance

See how the design you made actually did

Published designs are matched to their live posts, and the numbers show up in the editor you made them in.

  • Daily matching of designs to live posts, confirmed automatically or by you
  • A Performance tab on the design, marked Estimated or Verified
  • Idea reports fill in as designs are matched
Matched to a live Instagram post
Verified · Published 13 October, 12:00
Performance
  • Likes412 likes
  • Comments38 comments
  • Shares21 shares
  • Engagement rateAgainst followers on the day5.8%

Sample data for a fictional brand.

Brand Pulse

A standing check on how the brand is doing

Brand Pulse answers the same questions every time you open it.

  • Is the brand posting on cadence, and are followers growing?
  • Is published content covering each pillar at its target share?
  • Are the next 30 days booked to the right mix, and is work passing the Quality Gate?
Brand Pulse

A quick, recurring read on the health of your brand.

Engagement Rate
3.4%
↑ 21%
Content Published
14 pieces
↑ 17%
1 blog · 2 email · 11 design
Quality Gate Pass Rate
92%
↑ 4%
Posting Cadence
Are we posting what we committed to?
Instagram weekday reels
88%Good
7/8 posted · 1 missed spot
TikTok
75%OK
3/4 posted · 1 missed spot
Facebook
100%Strong
4/4 posted
Quality Gate
Every quality gate check, pass vs. fail, per published content type.
92%
overall
Design
PBKPALFNTCTATOPFMT
94%
Marketing Email
PBKCTATOPFAC
88%
Blog
PBKCTAFACPIL
80%

Sample data for a fictional brand.

Competitors

Compare with the accounts you watch

Put up to five tracked competitors next to your own channel on the same metrics and dates.

  • Up to five competitors from your Discover sources, side by side
  • An AI summary of what they do differently and where there is room
  • Upload your Instagram export from Meta to add reach, saves and shares
Average engagement rate, last 30 days
Public data only
  • Lark & LoafYour channel3.4%
  • Crumb & CoCompetitor2.9%
  • Northside BakehouseCompetitor3.8%

Sample data for fictional brands.

Early access

Know what to post next

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