Engagement rate calculator

The three ways to work it out

Every version starts with the same number: engagements, the likes, comments, shares and saves a post received. What changes is what you divide by.

• By followers. Engagements divided by followers, times 100. For several posts, use the average engagements per post. Anyone can work it out from what is public, so it is the usual way to compare accounts, including competitors. It ignores how many people actually saw the post, so it drifts as an account grows and as reach changes.
• By reach. Engagements divided by the number of accounts that saw the post, times 100. Only the account owner can see reach, so use it for your own posts. It answers the better question for your content: of the people who saw it, how many did something.
• By views or impressions. Engagements divided by the number of times the post was seen, times 100. Views count the same person more than once, so this rate is usually lower than the rate by reach. It suits video, where views are the headline number. Some platforms now report views where they used to report impressions; treat the two the same way here and note which one you used.

Which interactions to count

There is no single standard. Saves are only visible to the account owner, so rates worked out from public numbers often count likes and comments only. Whatever you choose, count the same interactions every time, and say which ones when you share the number. The copied result lists them.

One post or several

For several posts, add up each number across the same posts and enter how many posts there were. The rate by followers then uses the average per post, against your follower count. The rates by reach and by views divide total engagements by total reach or total views, so posts that reached more people weigh more.

What is a good engagement rate

We don't give a "good" range here. Published benchmarks vary widely by platform, account size, industry, the formula used and the year, and they are rarely comparable with each other. The most useful comparison is with yourself: work out the rate the same way each month, and watch how it moves against your own baseline and between your content pillars.

Your data

Everything is worked out in your browser. The numbers you type are not stored or sent anywhere.