Reports Overview

Reports shows how one of your social channels is doing over a period you pick: average results per post, how they changed from the period before, which kinds of posts did best, and every post in a table.

Open it from the sidebar: Analyze → Reports, or go straight to Reports. The page is titled Analyze.

From top to bottom, the page has:

1. The Upload CSV button, for adding Instagram data from Meta.
2. A bar to pick competitors, a saved report, a channel and dates.
3. AI Insights.
4. Overview on Average.
5. Performance by Content Type, by Pillar, by Content Idea and by Audience.
6. The Posts Table.

Quick start (5 minutes)

1. Open Reports.
2. Click Select a Channel and pick a channel, like your Instagram.
3. Leave the dates on Last 30 Days, or pick another range.
4. Read the Overview on Average cards. Each shows this period, prev: for the period before, and the change.
5. Scroll to Performance by Content Type to see whether reels, photos or carousels did best.
6. Scroll to the Posts Table and click View Post on your best post.

Example: a coffee shop picks Instagram and Last 30 Days. Engagement Rate shows 3.2%, prev: 2.6%, with a green 23.08%. Reels show 12 posts and Improving.

Pick a channel

Reports shows one channel at a time.

1. Click Select a Channel.
2. Pick a channel. Each one shows its name, platform, @handle and how many posts Orsa has for it.

To clear it, choose Select Channel at the top of the list. The page then shows No channel selected.

Which channels are listed:

• Instagram, Facebook, LinkedIn, TikTok and YouTube channels on your brand.
• The channel must be Active and have an Account Handle.
• Meta CSV uploads only work for Instagram, so the other platforms always use public data.

To add or fix a channel, see Content Channels and Schedules.

Pick dates and the comparison period

Click the date button (it starts on Last 30 Days) and choose:

Custom Range

1. Choose Custom Range.
2. Set From Date and To Date.
3. Click Apply.

A custom range can be up to 90 days. Longer ranges show Date range cannot exceed 90 days.

Posts count by the day they were published. “Today” is your computer’s date, but each day’s boundaries run on UTC time.

Example: on March 15, This Month shows March 1–15 and compares it with all of February.

The page address remembers your channel and dates. Bookmark it to come back to the same view.

Overview on Average

The Overview on Average cards show the average per post in your date range:

• Engagement Rate
• Likes, Comments, Views
• Shares, Saves and Reach, when the data is available

Each card shows:

• The average for this period, in large text.
• prev: the average for the comparison period.
• The change: a green up arrow, a red down arrow, 0% or —.

A Public data only badge means the report has too little Meta CSV data. Reach, and some other cards, are then hidden. Hover over the badge for details.

For how each number is worked out, see How Metrics Are Calculated.

The performance breakdowns

Below the overview, four sections split your posts into groups:

• Performance by Content Type: reels, photos, carousels and so on.
• Performance by Pillar: your brand’s content pillars. Click a pillar to see its sub-pillars.
• Performance by Content Idea: the ideas your posts came from.
• Performance by Audience: your brand’s audiences.

Each row shows the number of posts, prev: posts, a trend label, Engagement Rate, Avg Reach (or Avg Views with public data only), Avg Likes and Total Engagement.

To learn how posts get a pillar, idea or audience, see Performance Breakdowns.

The Posts Table

The Posts Table lists every post in your date range, newest first. That includes Stories and posts from your Meta CSV.

Columns

Hover over a column header to read what it means.

CSV-only columns. Replies, Profile Visits, Link Clicks, Sticky Taps and Navigation only come from a Meta CSV. They’re hidden when the report shows Public data only. See Upload a Meta CSV Report.

Colors and arrows

• Under each number column’s header: Page avg, ↑ highest and ↓ lowest for the posts on this page. Zeros are skipped.
• Number cells compare the post with that page average: ↑↑ 50% or more above, ↑ 20% or more above, ↓ 20% or more below, ↓↓ 50% or more below. Hover over a cell to see the exact difference.
• Engagement Rate cells are green at 3% or more, blue from 1% to 3%, and amber below 1%.
• Play to View cells show ↑↑ at 60% or more, ↑ from 40% to 60%, and ↓ below 40%.

Pages. The table starts at 10 rows. Use the controls at the bottom to change pages or show 5, 10, 25, 50 or 100 rows.

When the report shows Public data only, the table lists the same public posts the Overview on Average counts.

The rest of the page

• AI Insights: an AI-written read of your report. It needs a saved report. See AI Insights.
• Saved Reports: save the channel, dates and competitors you picked, add notes per section and send a summary to your team. See Saved Reports and Notes.
• Compare against → + Add competitor: put competitors next to your channel. See Compare Competitors.
• Upload CSV: add Reach, saves and shares from Meta. See Upload a Meta CSV Report.
• A banner about posts missing pillar attribution: suggested design matches to review. See Design and Post Matches.

For results across all your channels at once, see Brand Pulse.

Ideas for using Reports

Monthly check-in. On the first working day of the month, pick Last Month to compare it with the month before.

Example: a salon picks Last Month. Likes are up 18%, but Comments are down 30%. They plan more question-led captions for this month.

Find your best format. Pick Last 90 Days and look at Performance by Content Type.

Example: carousels show 4.1% engagement over 9 posts, photos 2.2% over 20. A boutique tries swapping two photo posts a week for carousels, then checks again next month.

Check one campaign. Use Custom Range for the campaign dates.

Example: a gym sets From Date Jan 2 and To Date Jan 31 for its New Year campaign. It’s compared with the 30 days just before.

Tips for the best results

• Upload a Meta CSV first. Without it, Instagram reports have no Reach, saves or shares. See Upload a Meta CSV Report.
• Use 30 days or longer. With only a few posts, averages swing a lot.
• Check the post count. A big change from 2 posts means less than one from 20.
• Look at the trend and the numbers. A row can say Improving while one number fell.
• Save views you use often. A saved report brings back the same channel and dates in one click.

Common questions

Why don’t I see my TikTok, YouTube, Facebook or LinkedIn channel? The channel must be Active and have an Account Handle. Check it under Content Channels and Schedules.

Why does it say “No channel selected”? No channel is picked. Click Select a Channel and choose one.

Why is my channel empty, or missing recent posts? Posts arrive with the daily update, around 2:00 a.m. UTC. A channel you added today fills in tomorrow. The account must be public. See How Discover Updates.

Can I see all my channels together? Not in Reports. It shows one channel at a time. Brand Pulse shows results across channels.

Can I export or download a report? No. There’s no export. To share results, save the report and use Send Summary, or share the page address with someone on your brand. See Saved Reports and Notes.

Why are Reach, Shares and Saves missing? The report shows Public data only. Upload a Meta CSV that covers your dates and the period before them. See How Metrics Are Calculated.

Why does Custom Range say “Date range cannot exceed 90 days”? Custom ranges are limited to 90 days. Pick a shorter range.

Why did my channel and dates reset? Switching brands resets the channel and dates.